Our goal is to be a resource to help foodservice operators discover how to buy foodservice equipment and supplies, why one unit might be better suited over another, and where to find those units as easily as possible. In part, that's why we launched our new website. We understand the buying process can be hard to understand, so our goal is to make it easier and more impactful for your foodservice business.
Let's start with the basics. Foodservice equipment is a lot like cars and trucks. You'd never buy a pickup straight from Toyota or Chevy. You buy them from dealers, similar to how foodservice equipment has traditionally been purchased. In foodservice, though, there are also manufacturers' representatives who are responsible for driving demand for those particular brands within a specific region of the country. Reps are typically the ones who spend a lot of time educating foodservice operators, while dealers are typically the ones who make the sale.
We believe there's a better way.
Our new website isn't just a new digital storefront. It's a new way of doing business in the foodservice equipment industry. We believe the educational and buying processes should be streamlined, so our idea is to combine the rep and dealer worlds into a larger rep-distributor role. That's what Lindox Siegel is committed to doing, reducing the friction in the product selection and product purchasing process by combining them into one.
Ultimately, this process will even help the dealers. In a post-Covid, online world where the concept of showrooms is shrinking, we allow dealers to lean on a reliable partner like Lindox Siegel, as we can stock and distribute products on behalf of the dealers. This makes us a partner for other industry professionals, in addition to our main goal of becoming a foodservice equipment and solutions partner to the end users throughout the Mid-Atlantic and the Southeast.
We're committed to post-sale support.
We've heard all the horror stories. A restaurant buys a new oven, and that oven is left by the loading dock with no installation or post-sale support. That's not the way we operate at Lindox Siegel. We believe in the units we sell, but even more so, we believe in helping our customers understand those units, getting the most out of their investment. Increasing efficiency and profitability is critical, and our post-sales support will help our customers realize those goals. We represent some of the top brands in the industry, but those brands don't just work on their own. They require education, training, support, and assistance our team is committed to providing.
We've made buying easy.
In many cases, particularly as we're emerging from supply chain shortages in a post-Covid world, operators need their equipment as quickly as possible. Each day that goes by without an oven or a fryer can result in lost revenue, putting an operation well in the hole before it even gets started. As a result, we've tried to make purchasing and receiving equipment as seamless as possible. With strategically placed distribution centers throughout our territory and key Lindox Siegel personnel located in major metro areas, we can ensure we meet our customers needs, bring them up to speed quicker.
Let's start with some key information.
As we begin to create valuable content on our website, we understand that not all content will be relevant to every one of our customers. What a school nutrition director might find important will probably not resonate with bartenders, so our goal is to focus our content on only those who might benefit from reading it. We have a no-spam policy.
That said, we request that you take a few seconds to tell us what's important to you so we can be as laser-focused as possible with what we send you. Please click below to tell us your preferences.
