More than perhaps any other industry, trends are essential for restaurants and foodservice operators looking to attract and retain new customers. Once again, the National Restaurant Association has released its annual What's Hot Trends Report, which highlights many of these new focuses.
In the creation of the What's Hot Culinary Forecast for 2024, the National Restaurant Association engaged over 1,500 culinary professionals, aiming to gather insights from leaders in the culinary world. The survey, conducted from October 9 to 23, 2023, presented participants with a curated list of 120 food and beverage items and industry macro trends. These included categories such as dishes and ingredients, flavors and condiments, non-alcohol beverages, alcohol beverages, and overarching macro trends. Through this comprehensive approach, the report sought to capture a holistic view of the emerging menu trends for the upcoming year.
Here are some of the highlights from their latest report.
The three top overall trends all relate to global flavors and international cuisine. World soups and stews are the top overall trend, with global chicken wings and international barbecue coming in second and third. In addition, cooked cheeses are a top 10 trend, with many of the cheeses listed in the report representing other nations such as Greece (halloumi), Mexico (queso fundido), Argentina (provoleta), and Switzerland (raclette). Global ingredients aren't the only international influence. Expect to see more worldly cooking techniques enter the kitchen, as well.
Leading flavors in culinary trends include Nashville Hot, Everything Bagel Spice, Agave Syrup, Turmeric Ginger, and Hibiscus. Across the country, diners are experiencing a fusion of regional BBQ sauces, with options like Carolina, Kansas City, and Texas varieties commonly found together on tables. Similarly, the pizza scene offers a choice between Chicago, New York, or Detroit-style pizzas, showcasing the diversity of regional preferences. Chefs are drawing inspiration from these regional standouts.
In the realm of beverages, the demand for energy-boosting products is evident, with a particular focus on options promising health benefits alongside energy enhancement. Energy drinks and functional waters, enriched with natural ingredients, vitamins, and health-related additives, are gaining momentum, offering flavors like black currant, passionfruit, and elderflower. Additionally, the emergence of zero-proof spirits and CBD drinks reflects a shift towards more diverse and health-conscious drinking choices. Botanical cocktails infused with natural elements and low-alcohol options are also on the rise, catering to consumers seeking flavorful yet healthier alternatives. Sotol cocktails, pickle cocktails, and low-sulfite, low-alcohol wines are among the emerging trends in the alcohol sector, responding to the growing demand for innovative and health-conscious libations.